Will Morgan and Troup Wood Benefit: AE offers an unprecedented variety of sizes and heights. Insight: When your clothes don’t fit, it feels like you have the wrong body. Brands should say people are perfect as they are, but instead, they make clothes that say the opposite. Concept: Jeans for all genes! At American Eagle, people can feel good and …

LAUNCH Giving you a taste, leaving you wanting more PRINT Making your momma blush OOH Turning up the heat on your morning commute TIK-TOK Gettin’ intimate with some spicy pillow talk SOCIAL Begging you to join the fun In-Store Begging you to join the fun CONTEXTUAL Wooing your attention